We have a passion for great beer and an active lifestyle.


The Founder: 

Geoffrey Pedder founded ZēLUS in January of 2015. Geoffrey either runs, bikes or swims regularly and has competed in a multitude of running races and triathlons over many different distances, including marathons and half ironmans. Geoffrey’s career has been in product development and brand building, things he continues to be passionate about.

The Chemist:

Jon Goldstein, PhD, began advising ZēLUS in February 2015.  Jon has a career in biochemistry and cell biology. Over a period of many years he has applied his scientific knowledge to his passion for brewing beer.  Jon has also run three marathons and many half marathons.

The Sales:

A Medfield MA native, Joe Henry-MacDonald joined ZēLUS as a sales representative, coming from Blue Hills Brewery in June 2017. While Joe continues to wear many hats for our organization he has moved up to be the Head of Sales and the Bar Manager. Joe is very sociable, and enjoys the outdoors, hiking and cold craft beer.

The Retail and Creative Director:

Robin Pedder has worked alongside her husband Geoffrey since the inception of  ZēLUS. She comes from a design background; having worked in product design, illustration, and visual merchandising. Robin brings her experience to the visuals of ZēLUS. Most of her activity these days comes from chasing their three kids, though she makes time for yoga and hiking as well.

The Ambassadors:  

Lisa Faia has perfected the art of living.  After first being introduced to yoga during the lunch hour of her corporate job Lisa eventually traded in her 9-5 (who are we kidding, her 7-7) to teach yoga five days a week near her home on the north shore of Massachusetts.  When she is off the mat she can usually be found instructing SUP yoga, taking trail rides on her horse Raven, or on long runs or hikes alongside her Belgian Malinois Vivien.  Jealous yet? We are! Lisa tends towards meticulous with what she puts in her body yet loves kicking back with family and friends - making  ZēLUS the perfect fit for her outdoorsy lifestyle. Learn more about Lisa and Innisfree Yoga here.

Healthy living has always resonated in Antonio Nesbitt. While growing up in Springfield, MA, Antonio learned the importance of fitness and discipline through team sports like soccer, basketball, track/field, rugby and tennis. The passion for fitness followed him through his undergraduate and graduate studies and lead him to his current roles as a Personal Trainer/Coach at Xplosive Performance Academy (XPA) in Cambridge, MA and Kickboxing Instructor at ILovekickboxing in Quincy, MA. When he is not designing creative outdoor/at-home workouts, Antonio is also an avid runner, hiker, reader, and world traveler.  Follow Antonio on Instagram: fitness_by_nesbitt and aboogs91


Opportunities to Join the Team:

Brand Ambassador

Do you have a love for beer, passion for an active lifestyle,  and a talent for working with people? Are you locate in the greater Boston area?


  • Host co-sponsored events

  • Outreach to your sporting community

  • Build connections with accounts in your area

  • Sample our products and beer and provide feedback

Apply Online

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